On December 2, 2021, Adidas opened the doors of its most sustainable flagship store to date under the motto Renew Berlin. The three-story, 1400m² store stands for regionality, sustainability, and the brand’s deep roots in sports.
The store features the project bECOme, a 3D printed installation created by designer Arturo Tedeschi (@arturotedeschi) using more than 300 kg of recycled plastic. The suspended 17-meters long sculpture symbolizes the urgent commitment to turn waste into resources, passing through different transformation processes. It also expresses an attitude that considers plastic-waste-ending a mission through communication, education, and daily actions. The sculpture itself is a sustainability statement as it was made using recycled plastic turned into PLA filaments implemented in the printing process.
Rhino and Grasshopper have been used to create the original 3D model used for further development and 3D printing.
Credits:
Rhino and Grasshopper have been used to create the original 3D model used for further development and 3D printing.
Credits:
- Project title: bECOme
- Where: Adidas Flagship Store Berlin
- Design: Arturo Tedeschi
- Fabrication: F.G. Meier GmbH
- Finishing: Sebastian Eberlein
- Photos: Hannes Jahreis
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