That's how Michiel Cornelissen came up with the iPhone accessory, The Wrap.
Originally Michiel was simply trying to get rid of the inconvenience of trying to keep the USB cable wrapped around the charger. 'I realized that one end of the charger is already perfectly fit for the job, and all you really need is the same shape on the other side as well. The Wrap provides just that, clipping onto the USB plug.'
Michiel says, 'And of course, all my products are designed in Rhino!'